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"On how Cus Damato helped him: 'People think I was born this way. They dont know what it took to get this way. The training, when you have to do things over and over again until youre sore. Deep in your mind you say, God, I dont want to do this no more, and then you push. I always used to think I was a coward because of the way I felt. Cus was there when I needed him he was the one. Cus would always explain you should always do things to build your character and make you a better individual. He was different than anyone Id ever met, because principle meant more than anything to him, more than money, more than health, more than his life. He would sacrifice anything for principle, for what he believed was right."

~ Mike Tyson

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Mike Tyson News: Mike Tyson Selects Sports Placement Service,Inc. for Marketing Representation

Posted on Monday, June 19, 2006 @ 19:43:32 MDT by viper
Source: Press release.

June 19, 2006 -?? Sports icon and international celebrity Mike Tyson announced today that he has hired sports marketing and entertainment company, Sports Placement Service, Inc. (SPS), to handle all of his marketing and licensing opportunities.

Tyson, who became the youngest undisputed heavyweight champion of all time at the age of twenty, was impressed with SPSs expertise in representing iconic celebrity brands and its aggressive nature in removing unlicensed and unauthorized products from the marketplace. Sports Placement Service, Inc. (SPS) is the sports industrys leader in the representation and marketing of retired athletes having represented sport legends such as Muhammad Ali, Joe Namath, Kareem Abdul-Jabbar, Jim Brown, Sandy Koufax, Mark McGwire, and John Riggins.

Our team feels both privileged and honored that Mike chose Sports Placement Service to represent him,? said SPS Founder Harlan J. Werner. It was nearly 18 years ago when the most recognized man on the planet, Muhammad Ali, gave me the chance to work for him. Im feeling the same excitement today as I did then. Its rare that a person gets a second opportunity to represent someone who is so well-known and has such mass worldwide appeal. I am energized for the journey that lies ahead and thrilled to have Mike as a part of the SPS family.?

As a boxer, Mike Tyson is considered by many to be one of the greatest heavyweight boxers of all time. Tyson routinely defeated prominent opponents in devastating fashion and was one of the most feared boxers in the history of the sport. He retired with a record of 50 wins (44KOs) and 6 losses.

For further information on this announcement please visit www.sportsplacement.com or call Sports Placement Service, Inc. at 323-938-6444.


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